I Build Scalable Growth Through Paid Media
Senior performance marketing expert with 13+ years of experience transforming complex data into profitable acquisition strategies for high-growth brands.
13+ Years of Strategic Impact
With a career built at the intersection of data and creativity, I specialize in managing multi-million dollar budgets across global markets. My approach isn’t just about spending — it’s about efficient scaling and sustainable CAC optimization.
I’ve mastered the intricacies of Google Ads, Meta Ads, and advanced GA4 tracking to ensure every dollar is accounted for. My expertise lies in translating high-level business objectives into tactical media plans that deliver measurable ROI for North American markets.
Core Expertise
Precision-engineered marketing strategies designed for modern performance demands.
Paid Media Strategy
Full-funnel channel strategy aligned with revenue targets and scalability goals.
Performance Optimization
Advanced testing frameworks, bid strategies, and creative iteration for maximum ROAS.
Advanced Tracking
GA4, server-side tracking, attribution modeling, and data integrity systems.
Full-Funnel Reporting
Clear, board-level performance reporting aligned with business KPIs.
Budget Management
Scaling campaigns responsibly while protecting CAC and margin efficiency.
Account Audits
Deep diagnostic audits that unlock hidden growth opportunities.
Structuring Scalable Frameworks
Growth is not accidental. It is engineered.
- Data-inspired creative decision making
- Advanced audience segmentation (1st party data focus)
- Sustainable performance growth models
Audit & Framework
Identify structural inefficiencies and growth blockers.
Alpha/Beta Launch
Build controlled experimentation systems.
Sustainable Scaling
Scale winning campaigns without breaking profitability.
Professional Journey
Head of Paid Media
Present – 2024Global Digital Agency
- Managed multi-channel budgets across Google and Meta for US-based clients.
- Reduced CAC while scaling spend through rigorous account restructuring.
- Led reporting cadence and performance systems across teams.
Senior Paid Media Manager
2021 – 2016Direct-to-Consumer brand
- Scaled Meta and Google budgets from $2k to $50k/month while protecting ROAS.
- Implemented full-funnel measurement to reduce attribution blind spots.
- Partnered with creative team to develop high-performing UGC concepts.
Why Work With Me?
Agency-Trained
Deep exposure to various verticals and complex market challenges.
Analytical Mindset
Decisions based on statistical significance, not intuition.
Client-Centric
Focus on clear communication and alignment with business goals.
Tool Agnostic
Proficient in the entire modern marketing tech stack.
"Suelen’s ability to navigate complex international markets while maintaining laser focus on ROI sets her apart as a true performance leader."
Let’s Build Sustainable Growth
Currently open to Senior Lead or Management positions in the US and Canada. Let’s discuss how my expertise can drive your performance goals.