I manage and scale Paid Media campaigns focused on Performance
13+ years in marketing and 7+ years in paid media, working with Google Ads, Meta Ads and data-driven acquisition strategies.
13+ years driving results in marketing | 7+ years scaling paid media
Paid media specialist focused on performance, managing high-budget campaigns with data-driven strategies.
Hands-on experience with Google Ads, Meta Ads and advanced tracking, ensuring efficient spend and scalable growth.
Focused on qualified lead generation, CAC reduction and continuous optimization.
Core Expertise
Focus on Performance, Lead Generation, and Sustainable Growth.
Paid Media Strategy
Planning, execution and scaling of campaigns focused on performance and lead generation.
Performance Optimization
Continuous improvement to increase conversion rates and reduce cost per lead.
Tracking & Measurement
Event setup and data tracking to support better decision-making.
Data Analysis
Turning data into insights to optimize campaigns and identify growth opportunities.
Budget Management
Efficient budget control and scaling focused on performance and ROI.
Account Audits
Full account analysis to identify issues and growth opportunities.
How I Structure and Scale Campaigns
A clear process focused on performance, efficiency and growth.
- Data-driven campaign decisions
- Audience segmentation based on performance
- Continuous optimization for scalable growth
Audit & Setup
Review campaigns, tracking and structure to identify gaps and opportunities.
Launch & Optimization
Test creatives, audiences and strategies to improve performance.
Scaling
Scale winning campaigns while maintaining efficiency and ROI.
Professional Journey
Head of Paid Media
Present – 2024We Share Agency
- Lead the paid media team managing multi-channel campaigns for healthcare clients.
- Develop and execute full-funnel strategies across Google Ads and Meta focused on scalable growth.
- Optimize campaign performance through continuous analysis of CAC, ROI and ROAS.
- Collaborate with content and creative teams to align messaging and performance.
- Present performance insights and strategic recommendations directly to clients.
Senior Paid Media Manager
Jun 2024 – Aug 2025Agency Leads For You
- Managed and optimized Google Ads and Meta Ads campaigns focused on performance and lead generation.
- Implemented tracking and tagging strategies using GA4 and Google Tag Manager.
- Implemented tracking and tagging strategies using GA4 and Google Tag Manager.
- Developed media plans and performance reports to guide optimization decisions.
- Collaborated with clients and internal teams to align strategy and execution.
Paid Media Manager
Oct 2021 – May 2025Group A Communication
- Managed multi-channel paid media campaigns across Meta, Google Ads, TikTok, Taboola, Spotify, Bing and programmatic platforms.
- Led campaign strategy and full-funnel execution focused on performance, scalability and lead generation.
- Implemented tracking and measurement frameworks using GA4, GTM and pixels to ensure data accuracy.
- Analyzed campaign performance and ROI across multiple clients, driving continuous optimization.
- Collaborated with creative and strategy teams to improve ad performance and messaging alignment.
Why Work With Me?
Agency-Trained
Deep exposure to various verticals and complex market challenges.
Analytical Mindset
Decisions based on statistical significance, not intuition.
Client-Centric
Focus on clear communication and alignment with business goals.
Tool Agnostic
Proficient in the entire modern marketing tech stack.
"“Suelen consistently delivers performance with a strong focus on ROI. Her ability to operate in competitive markets and turn data into growth makes her a true performance leader.”"
Open to new opportunities in paid media and performance.
Currently open to roles in the US and Canada, focused on managing and scaling performance-driven campaigns.